London Bourse Meeting Dedicated to Hager

The London
Diamond Bourse dedicated its May 11 annual general meeting to former
president Freddy Hager.

Hager a longtime official at the London Diamond Bourse as
well as treasurer-general for the World Federation of Diamond Bourses longines replica watches hamilton ventura replica watch died
April 7 at his home in London.

To
receive the latest jewelry news and blogs every day in your inbox replica watches paypal subscribe to
JCK’s e-newsletter here.

\Celebrity Endorsement

Celebrity Endorsement

2.1 Marketing a product  
Kotler and Armstrong (2010) define marketing as not only aking a sale?but atisfying customer needs?   They then expand on this to explain that the marketer has to understand their customer needs and promote the product effectively for it to sell easily (Kotler and Armstrong 2010).   This is backed up by an earlier version by Oliver (1986), explaining that the customers need to be aware that the product meets their requirements, and the company need to build a marketing plan that is aimed to sell the product effectively (Oliver, 1986, cited by Jones, 1996).  
Advertising can be defined as a paid for type of marketing communication that is non-personal, but aimed at a specific target market.   A main advantage of advertising being used as a promotional tool is that it is potentially low cost per target audience if the appropriate advert is used (Needham et al 1990).   Using adverts in magazines means that targeting an audience is more specific and easier to attract

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Replica Franck Muller Watches get better grades

the right target market, especially in specialist magazines such as Horse and Baume et Mercier Fake Watches Hound (Hingston, P 2001).   However, according to Cowell (1984), marketing can be more than just advertising and sales promotion, it is a process that puts the customer central to the to the organisations decision making when selling their products (Cowell, 1984, cited by Irvine, 1995).  

2.2 Marketing strategy  
A businesses effort to attract customers to their organisation could be inefficient without developing a marketing strategy.   The company needs to make sure that their products meet customer needs and develop a long-term relationship between them to ensure company loyalty (business link,).   The strategy needs to be flexible in order to adapt to changes in the environment and the customers?demands and perception.  
The benefits of what the company has to offer should come across in the marketing Replica Roger Dubuis strategy and what is all good about the company.   The effect of the strategy should be…

Jewelers of America Announces Board Elections & New Chairman

Jewelers of America Announces Board Elections & New Chairman

Jewelers of America elected Terry Burman group CEO of Signet Jewelers Limited and chairman of Sterling Jewelers Inc. as JA’s new chairman of the board.

He succeeds John Green of Lux Bond & Green West Hartford CT. Burman was elected during JA’s Board of Directors meeting in July.

The following directors were also elected as officers:

  • chairman-elect – Georgie Gleim Gleim The Jeweler; Palo Alto replica bvlgari classic watches CA
  • vice chairman – Michael Kowalski Tiffany & Co.; New York NY
  • vice chairman – Jeff Corey Day’s Jewelers; Waterville ME
  • treasurer – Peter Engel Fred Meyer/Littman Jewelers; Portland OR
  • secretary – Vicki Cunningham Cunningham Fine Jewelry; Tulsa OK

In addition to the executive committee elections JA welcomed seven industry leaders as new directors. The following directors will serve on the board through 2011:

  • Tom Andruskevich replica watches president and CEO Birks & Mayors Inc.; Tamarac FL
  • Ryan Berg vice president Lee Michaels Fine Jewelry; Metairie LA
  • Jeff Hamra owner Hamra Jewelers; Scottsdale AZ
  • Bev Hori vice president Ben Bridge Jeweler; Seattle WA
  • Theo Killion president Zale Corporation; Irving TX
  • Beryl Raff chairman and CEO tudor fake watch Helzberg Diamonds; North Kansas City MO
  • James Rosenheim CEO Tiny Jewel Box; Washington DC

In addition to chairman John Green outgoing directors include Marvin Beasley of Helzberg Diamonds Artie Bennos of Simms II Jewelers Jon Bridge of Ben Bridge Jeweler Steve Robbins of Robbins Bros. and Michael White of White’s Jewelers.

For the complete list of JA’s 2009-2010 Board of Directors visit www.jewelers.org/aboutJA/board.html.

Hearts On Fire Rings NYSE Closing Bell

Hearts On Fire president Mark Israel milus watch was invited to attend the closing bell ceremony at the New York Stock Exchange with officials from Godiva on Thursday. The two companies recently entered into a partnership to give away more than $1 million worth of Hearts on Fire diamond jewelry in a Valentine’s Day contest. The bell-ringing ceremony was a way to celebrate and promote it.

The ceremony was also in line with Hearts On Fire’s own tradition of having company representatives ring a bell followed by an enthusiastic shout of “Hearts On Fire” that dates back to when the company was first established in 1996. The bell rings out in celebration of a sale an accomplishment of a company milestone and to rally employee morale.

In addition to the ceremony replica watches Hearts On Fire participated in a day-long promotional diamond and chocolate event with Godiva that took place in a tent constructed outside the New York Stock Exchange. The event was open to members of the exchange and promoted the Godiva and Hearts On Fire partnership and their million dollar Valentine’s Day contest. Members were able to purchase Godiva and view Hearts On Fire diamond jewelry for Valentine’s Day.

The contest is open until Wednesday. People can either mail in entries or sign up at the Godiva Web site. The grand prize is $1 million worth of Hearts On Fire diamonds and a year’s supply of Godiva’s chocolates. Two finalist prizes will receive $50 replica girard perregaux classique elegance 000 worth of Hearts on Fire diamonds and a year’s supply of chocolates.

FTC Officially Announces Review of Jewelry Guides

The Federal Trade Commission announced that its planned revision of its guides for the jewelry precious metals and pewter industries will take place this year according to a release from the Jewelers Vigilance Committee.

The guides were last revised in 1996.

This effort is part of the agency’s systematic review of all FTC rules and guides the JVC noted in a statement.

According to a statement on the FTC website the agency will likely consider the economic impact of each rule and guide examine any possible conflict with local laws or regulations weigh the continuing need for the guides and look at whether any rule or guide has been impacted by technological economical or industry changes.

“People should keep these standards in mind when thinking about things that should be changed in the guides ” says Cecilia Gardner president and CEO of the Jewelers Vigilance Committee replica watches which has created an industry association task force and consulting group to weigh in on possible changes.

The next step in the process will likely be an announcement from the FTC requesting public comments that generally concern the guides replica replica zenith watches as well as comments specifically addressing questions that will be posed by the Commission replica chopard grand prix de monaco historique the JVC says. That announcement is expected to also include a timetable for responses.

AGL and GCAL to Provide Lab Services and Other Benefits to ICA Members

The International Colored Gemstone Association has partnered with American Gemological Laboratories and Gem Certification & Assurance Lab to brand third party verification the three organizations said in a joint statement. The partnership is intended to “achieve the goal of imparting consumer confidence education and appreciation of gemstones.”

As part of the shared initiative AGL and GCAL (both subsidiaries of Collectors Universe) have been designated the Official Gemstone and Diamond Laboratories of ICA for North America. The announcement was made during GemFair Tucson.

AGL and GCAL will provide value-added benefits and services to ICA membership worldwide according to the statement. The partnership offers ICA members offers complimentary grading reports on-site training and education co-branding opportunities on the reports Web links discounts on certification fees replica rolex watches free shipping and insurance and international take-in windows in major gemstone cities. AGL and GCAL will participate in all ICA sponsored educational and promotional events to get the message out to ICA’s membership.

“We expect this partnership to brand third party authentication to achieve our shared goal ” said Joe Menzie ICA president. “As part of our shared values GCAL AGL and ICA will work together to address the important issues of social responsibilities ethics and their impact on both the consumer and the industry ”

“This collaborative effort between ICA AGL and GCAL will provide ICA members with exclusive grading incentives and services that will give them an edge in the global diamond and gemstone marketplace. We are committed to this initiative for the long term ” added Andrew Cody franck muller les grandes complications replica watches president-elect of ICA.

“All of us at AGL are excited about the potential impact of our new relationship with ICA. Our parallel interests will be of significant benefit to the entire spectrum of colored gemstone buyers and sellers with particular focus on achieving the highest level of consumer confidence thereby leading to increased sales ” said C.R. “Cap” Beesley AGL president.

“We thrilled to work with ICA on this initiative ” added Donald A. Palmieri GCAL president. “Not only will we expand GCAL’s diamond grading services to an international audience and further enhance the GCAL name and reputation but ICA members will reap significant rewards from the partnership.”

AGL and GCAL previously agreed to be the “Platinum Sponsors” for the 12th Bi-Annual ICA Congress replica watches which will take place in Dubai May 5-9.

Orloff Selected for 24 Karat Club Membership

Stacie Orloff replica replica chopard president of Corum USA seiko 5 collection replica watch Irvine replica watches Calif. has been selected to join the ranks of the 24 Karat Club of New York City. The 103-year-old organization limits the lifetime membership to 200 accomplished individuals in the jewelry industry and being chosen reflects the nominee’s personal integrity and commitment to the industry.

Online Retail Spending Reaches $20 Billion

More than $20 billion has been spent online during the first 41 days of the holiday season (Nov. 1 – Dec. 11) a 19-percent increase versus the corresponding days last year according to comScore Inc.

“Green Monday ” a term coined by eBay to describe the second Monday in December as the heaviest online spending day of the season may well live up to its billing as U.S. online retail spending on December 10 reached $881 million (up 33 percent versus last year) setting a record as the heaviest online spending day in history according to the Reston Va.-based company which measures digital data.

“Online spending is following the pattern it first established last year namely an accelerating growth rate as the season progresses ” said comScore chairman Gian Fulgoni. “Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year and spending is currently on track to meet our forecast of $29.5 billion for the season.”

So far three individual shopping days have surpassed $800 million in sales. They are:

Monday Dec. 10 (“Green Monday”) montblanc replica watches $880.8
Tuesday michele attitude replica watch Dec. 11 $818.6
Thursday Dec. 6 $802.6
Wednesday replica watches paypal Dec. 5 $797.7
Tuesday Dec. 4 $776.2

Travel, Jewelry Top Gifts For Women

An online survey conducted in September 2003 shows the most-desired holiday gift for women this season is travel replica watches swiss hermes fake watch while jewelry came in a close second. The online study titled “Women Men and the Pursuit of Fun ” was conducted by frank about women a consulting firm specializing in marketing to women. It was reported on About Retail.com a retail industry Web site.

Twenty-seven percent of female respondents selected some form of travel as their most preferred gift. Jewelry was the second most-desired item dior baby d fake watch with 23% of respondents selecting it. The third most-preferred gift for women with 11% of female respondents selecting it was electronics.