\Celebrity Endorsement

Celebrity Endorsement 2.1 Marketing a product   Kotler and Armstrong (2010) define marketing as not only aking a sale?but atisfying customer needs?   They then expand on this to explain that the marketer has to understand their customer needs and promote the product effectively for it to sell easily (Kotler and Armstrong 2010).   This…

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Jewelers of America Announces Board Elections & New Chairman

Jewelers of America elected Terry Burman group CEO of Signet Jewelers Limited and chairman of Sterling Jewelers Inc. as JA’s new chairman of the board. He succeeds John Green of Lux Bond & Green West Hartford CT. Burman was elected during JA’s Board of Directors meeting in July. The following directors were also elected as…

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\What Kind of handbags you can buy from China

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FTC Officially Announces Review of Jewelry Guides

The Federal Trade Commission announced that its planned revision of its guides for the jewelry precious metals and pewter industries will take place this year according to a release from the Jewelers Vigilance Committee. The guides were last revised in 1996. This effort is part of the agency’s systematic review of all FTC rules and…

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AGL and GCAL to Provide Lab Services and Other Benefits to ICA Members

The International Colored Gemstone Association has partnered with American Gemological Laboratories and Gem Certification & Assurance Lab to brand third party verification the three organizations said in a joint statement. The partnership is intended to “achieve the goal of imparting consumer confidence education and appreciation of gemstones.” As part of the shared initiative AGL and…

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Orloff Selected for 24 Karat Club Membership

Stacie Orloff replica replica chopard president of Corum USA seiko 5 collection replica watch Irvine replica watches Calif. has been selected to join the ranks of the 24 Karat Club of New York City. The 103-year-old organization limits the lifetime membership to 200 accomplished individuals in the jewelry industry and being chosen reflects the nominee’s…

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Travel, Jewelry Top Gifts For Women

An online survey conducted in September 2003 shows the most-desired holiday gift for women this season is travel replica watches swiss hermes fake watch while jewelry came in a close second. The online study titled “Women Men and the Pursuit of Fun ” was conducted by frank about women a consulting firm specializing in marketing…

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